Increasing conversion within compare products
Problem
engagement opportunities are limited for customers throughout the existing experience
Strategy
revisit the content, interactions, and value of this experience to add additional ways for customers to engage, improving conversion
Results
75+ basis point increase in conversion
Timeline
design handoff in August 2024
Team
myself and Karlie (manager)
Jeff (product), Trang (engineering)
I led the revision of the compare experience within the product detail pages on bestbuy.com and native app. My strategy to build on the existing, limited experience by incorporating engaging features and valuable content that customers were already using to compare products on their own terms was successful.
Engagement within compare grew and the experience evolved into an opportunity to convert guests into customers by providing tools to aid their shopping journey within the product detail pages.
Redesigned overview
Adding product image and summary content for easy access within compare.
Adding generative AI pros and cons, highlighting unique terms for visibility.
Redesigning the ratings component, adding numbers for easy comparison.
Redesigned specs chart
Adding a spec menu and a filter to hide similar terms to facilitate guest browsing.