Creating new opportunities for collecting reviews
Problem
entry points are too sparse and too hidden for customers to easily locate the product and seller review forms
Strategy
potential new and under utilized entry points should be identified, especially those that do not require significant investment
Results
3X the form entrances to review products and sellers
Timeline
design handoff in March 2025
Team
myself, Jonathan (manager), Kevin (director), Tommy (designer), and Steve (designer)
As the design lead, collaborating with my manager Jonathan, I explored a variety of different options to provide better access to product and seller review forms throughout Best Buy’s website and native app. The solution that rose to the top was a reusable component that could be added to numerous pages.
The final content strategy for the review carousel was reused on an existing write-a-review entry point, providing a dramatic increase of entries there even before the review carousel went live.
New review carousel
Universal design of a reusable component to provide access to review forms across a variety of different pages.
Straightforward content strategy highlighting incentivization for providing reviews.
Redesigned write-a-review
Visual approach to connect with customers’ experience with products.